Robbie Antonio’s Armani deal: First in SEA, marked the start of a bold era in Philippine luxury development

Long before Robbie Antonio took the reins of the Jose Antonio Group Inc. or JAGI — now the Antonio family’s consolidated private investment vehicle — he was already making waves for forging bold, high-profile collaborations in luxury real estate. Among the most talked-about projects is his partnership with Italian fashion icon Giorgio Armani.

The project is Century Spire, a 60-story tower in Makati’s Century City completed in 2022. Designed by star architect Daniel Libeskind and outfitted by Armani/Casa Interior Design Studio, the skyscraper embodied Antonio’s vision of elevating Philippine real estate to world-class stature. Armani’s studio was tapped to curate not just the interiors of the private residences but also the shared spaces — down to the lobbies, pool lounge, and library. The result was a seamless blend of design, fashion, and function.

Luxury and innovation

Robbie Antonio with Roberta and Giorgio Armani

Now, as CEO of JAGI, Antonio is taking that same mindset to a broader playing field. While real estate remains part of the equation, JAGI’s portfolio has expanded to include healthcare, fintech, technology, and consumer goods. The group’s mission is to back ideas that create long-term impact and push boundaries.

“The Armani collaboration showed us what’s possible when you mix visionary design with strategic ambition,” Antonio said. “That level of creativity and precision is something we want to bring into all our investments — not just buildings, but brands, platforms, and people.”

Long-lasting influence 

Antonio’s focus on the family office, Jose Antonio Group Inc. (JAGI), isn’t a departure from his roots, but a continuation of the ethos that made his projects stand out from the start. Where others saw buildings, he saw experiences. Where others stuck to tradition, he courted change-makers.

Century Spire may be complete, but its influence remains. It’s a case study for what happens when Filipino development is unafraid to engage global talent. And as JAGI looks ahead, it’s clear that partnerships like Armani/Casa weren’t just for show, but were proof-of-concept.

From branded towers to cross-sector investments, Antonio is steering JAGI with the same daring that first caught the world’s attention. If the Armani collaboration marked a high point in Philippine luxury real estate, it also laid the groundwork for a future that’s more agile, ambitious, and globally minded.

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This article is brought to you by JAGI.

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Source: https://business.inquirer.net/532239/robbie-antonios-armani-deal-first-in-sea-marked-the-start-of-a-bold-era-in-philippine-luxury-development